A few months ago, I blogged about a change for Plasma 6.2 to show a once-a-year system notification asking for a donation, starting on December 1st. Various reasons and justifications were given in that post, so I won’t repeat them here. Instead, since December 1st was yesterday in most of the world, it’s time to check in on the day 1 experience! So let’s get right into it:

Did it work?

Well, I woke up to an email inbox that looked like this:

And by the end of the day, the graph on https://kde.org/community/donations/previousdonations (which by the way only counts direct Paypal donations and still doesn’t include those made using Donorbox or direct bank transfer) wound up looking like this:

Yes that’s right, KDE e.V. received double the prior two months’ Paypal donations in a single day!!!

Do people hate us now?

So far, indications point to no! I scoured https://www.reddit.com/r/kde and https://discuss.kde.org all day yesterday and literally only found one non-positive comment about it, dwarfed by a large volume of mildly to highly positive ones. I wasn’t looking at Mastodon or other social media, but a colleague reported something similar.

In addition, a large number of the donations themselves were accompanied by positive messages from the donors. Here are some of my favorites:

KDE is more than just software, it’s a family. Least I can donate, but it’s coming from someone that pirates every other thing or uses the free alternative.

Thanks for all your incredible work over the years.

KDE Plasma is a big part of why I have grown to love Linux as my daily driver 💙

Thanks for all you have done for the linux desktop community

Thanks for Plasma! Couldn’t work without it! (Visually impaired user).

Thanks for your efforts to make the world a little more independent from Big Tech

Love the work, KDE is my daily driver and I’m glad I can help 🙂

Just got the Notification to donate in KDE and after thinking about it for a bit decided to donate for the first time, since I’ve been using Linux and specifically KDE for almost a year now. Thanks for your hard work!

Thanks for all of the work and effort put into making KDE the best DE ever!

So, yeah. On the contrary, it feels like our users really, really love us!

Is this repeatable?

It’s too early to say at this point, but I hope so. It will be interesting to see how fast the donations drop off. Will it be relatively fast because everyone who was going to donate after seeing to the notification already saw it yesterday? Or will the drop-off take a while because there are more notification-based potential donors who didn’t turn on their Plasma 6.2-using computer yet, or opened the donations page in a browser tab to action later? We don’t know; we’ll have to wait and see.

However it’s also worth mentioning that these donations are coming entirely from people using distros that include Plasma 6.2. Right now that’s pretty much limited to fast-paced distros like Arch, Fedora KDE, KDE Neon, OpenSUSE Tumbleweed, and their derivatives. Notably, it excludes traditional heavy hitters like Kubuntu and Debian. So there are reasons to expect the donation notification to reach even more eyeballs in 2025 than it has this year.

Now that you’re rich are you going to buy a bunch of leopard-print Porsche steering wheel covers and other KDE e.V. board junkets?

No board junkets. 🙂 It’s too early to make a projection based on the performance of single day, and especially if the donations drop off quickly, this isn’t “Thunderbird money” yet. But it does look quite possible that all these donations may push KDE e.V. into ending up with a balanced budget for the 2024 financial year. That would be pretty fantastic, as we weren’t predicting a balanced budget until 2025 or 2026, instead originally expecting a deficit of over €50k in 2024. And that was already an improvement over the 110k deficit in 2023.

Balancing the budget early is huge, and opens up opportunities. As you may know, German nonprofits like KDE e.V. are required to avoid stockpiling money (hence the intentional deficits), so moving into the realm of positive cashflow means we’ll need to increase our expenditures. Thankfully, KDE e.V. has become very good at spending money over the past few years, largely by expanding our hiring on personnel in technical roles: basically sponsoring community members to improve our products directly.

The easiest way to spend more money is to simply lean into that harder: hire another person, sponsor another project, stuff like that — pretty much what I mentioned in the original post. More money means more tech work financed by KDE itself, directly increasing our institutional ability to control our own destiny. It’s pretty great stuff if you ask me. But again, this is a collective board decision, not up to me alone. And if you disagree with me that this is the right use for KDE’s money, that’s fine too, and I’ll mention that I’m up for re-election on the board next year, so please do feel free to run or vote against me if you’re a KDE e.V. member! The organization works best with a board that reflects its membership’s preferences. I have zero desire to occupy that seat if I’m not representing people properly.

Anyway, it works. It appears to really work. My conclusion is that KDE has built up enough goodwill that our user community loves and trusts us, which made this outpouring of financial support possible. It’s humbling and kind of overwhelming. But it all strengthens my conviction that KDE is pointing in the right direction and amounts to a strong positive force for humanity!

Want to help out? In addition to donating your money which is what we’ve been talking about, an arguably more impactful approach is to donate your time directly, bypassing any institutional middleman that buys time with money! It’s not hard to get started, and there are loads of resources and mentorship opportunities. So help make the world a better place through KDE today!

Why do we ask for donations so often? Because it’s important! As KDE becomes more successful and an increasing number of people use our software, our costs grow as well:

• Web and server hosting
• Organizing and hosting larger Akademy events
• Funding more and larger sprints
• Paying people to work on stuff the volunteer community doesn’t focus on, and retaining them over time

And so on. If we don’t raise more money while our software becomes more popular, we risk “dying of success,” so to speak. Remember, we give all this stuff away for free, no strings attached! Nobody has to pay a cent if they don’t want to or can’t afford to.

Accordingly, if you’re plugged into KDE social media, you probably see a lot of requests for donations. I end every one of my “This Week in KDE” posts with one, and many others do for their own blog posts as well. KDE’s official social media channels blast it out constantly, and we also do yearly fundraisers that are widely promoted online. If you’re reading this, you may get the impression that we’re always begging for cash!

But if you’re not plugged into these communications channels, you might not have ever seen a donation request at all. We know that the fraction of people who subscribe to these channels is small, so there’s a huge number of people who may not even know they can donate to KDE, let alone that donations are critically important to its continued existence.

Starting in Plasma 6.2, that changes, and I’d like to introduce what it will look like! From 6.2 onwards, Plasma itself will show a system notification asking for a donation once per year, in December:

The idea here is to get the message that KDE really does need your financial help in front of more eyeballs — especially eyeballs not currently looking at KDE’s public-facing promotion efforts.

Now, I know that messages like this can be controversial! The change was carefully considered, and we tried our best to minimize the annoying-ness factor: It’s small and unobtrusive, and no matter what you do with it (click any button, close it, etc) it’ll go away until next year. It’s implemented as a KDE Daemon (KDED) module, which allows users and distributors to permanently disable it if they like. You can also disable just the popup on System Settings’ Notifications page, accessible from the configure button in the notification’s header.

Ultimately the decision to do this came down to the following factors:

1. We looked at FOSS peers like Thunderbird and Wikipedia which have similar things (and in Wikipedia’s case, the message is vastly more intrusive and naggy). In both cases, it didn’t drive everyone away and instead instead resulted in a massive increase in donations that the projects have been able to use to employ lots of people.
2. KDE really needs something like this to help our finances grow sustainably in line with our userbase and adoption by vendors and distributors.

So now let me address what I anticipate will be some common concerns:

I think you’re wrong; people hate pop-ups and this is going to turn them off!

Like I said, peer organizations didn’t see that happen, and some were even more in-your-face about it. I do suspect a small but vocal crowd of people will spread doom and gloom about it on social media anyway, of course. This also happened when we implemented off-by-default telemetry — which by the way, was implemented so conservatively that it barely collects any information of value at all. It’s a cautionary tale about the danger of being too timid and ending up with the worst of both worlds.

The worst-case scenario is that we don’t get more donations from this after a couple of years, and end up removing it. That’s always an option. But I think it’s worth venturing out there and being a bit bold! With risk comes opportunity.

KDE shouldn’t need to pay people directly; employment should come from vendors and distributors shipping our software!

To a certain extent this already does happen: by far the largest contributor of paid work is Blue Systems — mostly funded by Valve Corporation, which ships KDE software on the Steam Deck. There are also trickles and spurts of sponsored work from distros, KDAB, and enterprising folks who get funded via grants.

Ultimately a healthy economic ecosystem around KDE includes people employed by many parties, including KDE itself, in my opinion. This is how KDE can help control its own destiny. And that costs money! Money that needs to come from somewhere.

Why does it have to be a notification pop-up? Put this in Welcome Center or something!

We had a request for donations in Welcome center for several years, and it didn’t make a difference, because right after you’ve installed the system wasn’t the right time to ask. At that point, you don’t know if you like Plasma yet, so asking for money is premature.

If KDE is as successful as Thunderbird and Wikipedia have been, what are you going to do with all that money?

This is a question the KDE e.V. board of directors as a whole would need to answer, and any decision on it will be made collectively.

But as one of the five members on that board, I can tell you my personal answer and the one that as your representative, I’d advocate for. It’s basically the platform I ran on two years ago: extend an offer of full-time employment to our current people, and hire even more! I want us to end up with paid QA people and distro developers, and even more software engineers. I want us to fund the creation of a next-generation KDE OS we can offer directly to institutions looking to switch to Linux, and a hardware certification program to go along with it. I want us to to extend our promotional activities and outreach to other major distros and vendors and pitch our software to them directly. I want to see Ubuntu, Red Hat Enterprise Linux, and SUSE Linux Enterprise Desktop ship Plasma by default. I want us to use this money to take over the world — with freedom, empowerment, and kindness.

These have been dreams for a long time, and throughout KDE we’ve been slowly moving towards them over the years. With a lot more money, we can turbocharge the pace! If that stuff sounds good, you can start with a donation today. 🙂

I know talking about money can be awkward. But failure to plan is planning to fail; money is something we can’t ignore and just hope things work out — and we don’t. Raising more money is a part of that plan, and this new yearly donation notification is a part of raising money. It’s my expectation and hope that asking our users for donations will result in more donations, and that we can use these to accelerate KDE’s reach and the quality of our software!